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The most powerful type of social proof for HR consultantsA quick article from me today 🙂 In 1984, a phycology professor called Dr. Robert Cialdini released a book called Influence. In marketing circles, this book is a holy grail because it was the first of its kind to explain the phycology behind why people say yes, and how to apply …

3 KPIs every HR consultant should be using to track the success of your marketing Most HR consultants I speak to think marketing is a dark-art. You probably feel the same way? When you write that blog, post that post on LinkedIn, or send out that email, it’s incredibly difficult to understand the results of your efforts unless someone immediately …

The new LinkedIn connection request limit – and what it means for your HR consultancy If you’ve read my book “Firing people doesn’t grow your HR consultancy” you’ll know that I have a bit of a love / hate relationship with LinkedIn already. Here’s why I love LinkedIn: It’s one of the most powerful B2B marketing platforms. If I’d said …

Want your marketing to work more? Start by completing a persona workshop…A lot of HR consultants I speak to are frustrated that their marketing isn’t more effective at getting new clients. I feel exactly the same. I get really disheartened when stuff doesn’t work because I put a lot of time and energy into it. Naturally, I want it to …

How to position and price your monthly support plan using psychological principles Every HR consultant should offer a monthly plan and encourage as many clients as possible to sign up to it. Why? Because recurring revenue is king. Running a HR consultancy is mostly about fixed costs. It costs you a certain amount of money just to open your doors …

How to write the perfect strap line for your HR consultancyA strap line, slogan, catch phrase, tagline – whatever name you prefer to use – is a really important aspect of your consultancy’s brand and identity. And like most business owners, you’ve probably spent a lot of time thinking about your strap line as it’s something you really care about. …

To Niche, or not to Niche?I was casually scrolling LinkedIn, as you do, and came across a really uplifting and empowering post from an internal HR manager. In the post, she raised awareness to the fact that HR is a transferable skill and asked business owners not to discount many talented HR consultants, simply because they do not have experience …

You have a month to prepare for Google’s latest update You’re probably thinking “Greaatttt, another Google update I don’t get 🙄”. But don’t worry, I’m here to translate Google ‘geek speak’ into words you can understand and actions you can easily tick off.   A new Google update is happening in mid-June. It’s called Page Experience and it was pushed …

How to make your website better at generating leads If you look at your marketing as one big funnel, your website is right at the bottom because everything you does feeds into it. So, the success of your various marketing activities really does rely on how good your website is at converting ‘traffic’ into leads. That’s why your website is …

Can HR consultants buy cold data and turn it into clients? “What do you think to buying cold data, James? Will it work for me?” I’m sure you’ve thought about this before too – so when one of my clients emailed me this question, I wanted to make a great article about it for you to read. The short answer …