Episode 36: How ‘legit’ do you look?

Episode 36: How ‘legit’ do you look? Hey! James here and welcome to this week’s podcast episode. “Checking out to see how legit your consultancy looks” is a process that most buyers are going to go through. And that’s why in this week’s main event, we’re going to talk about what business owners are looking for and how you can …

Episode 35: How competition can help you to create an unbeatable USP

Episode 35: How competition can help you to create an unbeatable USP Hey! James here and welcome to this week’s podcast episode.  In this week’s Main Event, we’re going to be talking about competition and how you can use your competitors to create a stand out brand and an unbeatable USP.  And in today’s thought of the week, I have …

Episode 34: What LinkedIn account do you need to grow your HR consultancy?

Episode 34: What LinkedIn account do you need to grow your HR consultancy? Hey! James here and welcome to this week’s podcast episode.  In this week’s Main Event, I’m going to talk you through the different LinkedIn accounts, what features you need and what account is best to help you grow your consultancy.  And in today’s thought of the week, …

Episode 33: How to create your email marketing list

Episode 33: How to create your email marketing list Hey! James here and welcome to this week’s podcast episode.  Your email list of ‘opted in’ contacts is the most valuable marketing asset that you can build for yourself.  So in this week’s main event I’m going explain how you can create your email marketing list and the best way to …

Episode 32: How to increase your consultancy’s brand awareness

Episode 32: How to increase your consultancy’s brand awareness Hey! James here and welcome to this week’s podcast.  One of the top questions I get asked is, James! How do I stop relying on referrals and get new clients?  Well the easiest place to get started is by increasing your brand awareness and in this week’s main event, I’m going …

Episode 31: 10 reasons why your proposals get ghosted and how to avoid proposal purgatory in the future

Episode 31: 10 reasons why your proposals get ghosted and how to avoid proposal purgatory in the future Hey! James here. Welcome to this week’s podcast episode. In this week’s Main Event, I’m going to talk you through the 10 reasons why your proposals are getting ghosted and how you can avoid proposal purgatory in the future. And in today’s …

Episode 30: What should your HR consultancy’s ‘service ladder’ look like?

Episode 30: What should your HR consultancy’s ‘service ladder’ look like? Hey! James here. Welcome to this week’s podcast episode. In this week’s Main Event, we’re going to be talking what a service ladder is and what yours should look like. And in today’s thought of the week, I want to lovingly remind you to take your own advice as …

Episode 29: ‘They Ask, You Answer’: This book will transform your marketing

Episode 29: ‘They Ask, You Answer’: This book will transform your marketing Hey! James here and welcome to this week’s podcast episode. In this week’s main event, I’m going to talk you through the main takeaways of my most favourite marketing book ever and that’s they ask you answer by Marcus Sheridan. And in today’s thought of the week, I’m …

Episode 28: SEO basics you need to know

Episode 28: SEO basics you need to know Hey! James here. Welcome to this week’s episode of the HR Marketing Guy’s Podcast. When a business owner searches for an HR consultant near them or in their industry, it’s important for your website to show up and not your competitors And that’s why in today’s main event, I’m going to talk …

Episode 27: Should you exhibit at events to grow your consultancy?

Episode 27: Should you exhibit at events to grow your consultancy? Hey! James here and welcome to this week’s podcast episode.  Should you exhibit at an event to grow your consultancy?  Well if you’re going to go there and hope to have some nice chats with people then probably not.  But if you go there with the right strategy, they …