Episode 29: ‘They Ask, You Answer’: This book will transform your marketing

Episode 29: ‘They Ask, You Answer’: This book will transform your marketing Hey! James here and welcome to this week’s podcast episode. In this week’s main event, I’m going to talk you through the main takeaways of my most favourite marketing book ever and that’s they ask you answer by Marcus Sheridan. And in today’s thought of the week, I’m …

Episode 28: SEO basics you need to know

Episode 28: SEO basics you need to know Hey! James here. Welcome to this week’s episode of the HR Marketing Guy’s Podcast. When a business owner searches for an HR consultant near them or in their industry, it’s important for your website to show up and not your competitors And that’s why in today’s main event, I’m going to talk …

Episode 27: Should you exhibit at events to grow your consultancy?

Episode 27: Should you exhibit at events to grow your consultancy? Hey! James here and welcome to this week’s podcast episode.  Should you exhibit at an event to grow your consultancy?  Well if you’re going to go there and hope to have some nice chats with people then probably not.  But if you go there with the right strategy, they …

Episode 26: How to get more referrals

Episode 26: How to get more referrals Hey! James here and welcome to this week’s episode. Referrals are an awesome and affordable way to grow your consultancy. So in today’s main event, I’m going to talk you through a really clever way to make them happen more often. And in today’s thought of the week, I’m going to talk about …

Episode 25: How to create the perfect home page for your website

Episode 25:How to create the perfect home page for your website Hey! James here and welcome to this week’s podcast.  When someone lands on your website, you have less than 5 seconds to grab their attention and that’s why your home page needs to be awesome!  In today’s main event, I’m going to explain the ingredients you’ll need to create …

Episode 24: Can HR consultants buy cold data and turn it into clients?

Episode 24: Can HR consultants buy cold data and turn it into clients? Hello, James here and welcome to this week’s podcast.  Can HR consultants buy cold data and turn it into clients?  In this week’s main event, I’m going to answer this question and give you a very top level crash course in B2B cold email marketing.  And in …

Episode 23: How to grow your consultancy when you have no time?

Episode 23: How to grow your consultancy when you have no time? Hello, James here and welcome to this week’s podcast. A recent survey found that “a lack of time” was voted the biggest challenge HR consultants faced when trying to grow their businesses. Which is why, in this week’s main event I’m going to talk you through some easy …

Episode 22: What information should your promotional deck include?

Episode 22: What information should your promotional deck include? Hello, James here and welcome to this week’s podcast episode. In this week’s main event, we’re going to talk about what information business owners need to know in order to buy from you and the best way to present what they need to know in a promotional deck. And in this …

Episode 21: Your 2025 action plan to grow your consultancy

Your 2025 action plan to grow your consultancy Hello, James here and welcome to the first podcast of 2025. In this week’s main event, I’m going to guide you through a 7 step action plan to help you scale your consultancy and make 2025 your best year yet. And in this week’s thought of the week, I’m going to talk …

Episode 20: Track these 4 KPIs to make your marketing easy and measurable

Podcast Episode 20: Track these 4 KPIs to make your marketing easy and measurable Hello, James here and welcome to this week’s podcast.  If you feel like marketing is a mysterious dark art then you this episode is for you.  In this week’s main event, I’m going to talk you through 4 KPIS i want you to track to help …